We take your brand from 1 to 1,000 in Colombia and Mexico
More than a distributor: we are your commercial and operating arm. Channel execution, multi-temperature logistics, trade marketing and technology in a single operation.
Are you a food brand?
Frozen, chilled and ambient, with distribution centers in the main cities of Colombia and Mexico, and full control of your operation from our proprietary system.
We handle everything that happens after your production facility
We sell, distribute and execute your brand at the point of sale, with full visibility of the operation.
Brands we operate
+ your brand
Channels we open
- Modern retail
- Wholesale
- Pharma
- Convenience
- Regional chains
- Hard discount
- Quick commerce
- E-commerce
- Food service
Where we sell
Your product, on the shelves that matter
More than 12,500 points of sale across Colombia and Mexico, with direct relationships with the leading retail of every channel.
Colombia
5,000+ points of sale
Modern retail
- Éxito
- Carulla
- Jumbo
- PriceSmart
- Makro
- Olímpica
Pharmacies
- Farmatodo
- Pasteur
- La Economía
- UniDrogas
- Droguería Alemana
Regional and convenience
- Euro
- La Montaña
- MercaMío
- Zapatoca
- Supermú
- Mercaldas
- Mega Tiendas
- Cañaveral
- Tumarket
- Petromil
E-commerce and hard discount
- Rappi
- Ara
Nationwide coverage with free-trade-zone operations.
Mexico
7,500+ points of sale
Modern and wholesale
- Walmart
- Costco
- H-E-B
Convenience and specialty
- Circle K
- Go Mart
- Bodegas Alianza
- Súper Naturista
Q-commerce
- Rappi
Expanding, with free-trade-zone operations.
We distribute and represent our own and third-party brands across retail, convenience, pharmacies, quick commerce and food service.
The challenge
Producing well is hard. Distributing well is nearly impossible.
Most food brands arriving in Colombia and Mexico stall not because of their product, but because of everything that happens after the production facility.
Every channel is a different negotiation
Retail, convenience, pharmacies, quick commerce and dark stores each have their own rules, margins and timelines.
Cold chain breaks your margins
Building your own refrigeration, transport and last mile burns the capital you need to produce.
Nobody owns trade marketing
Without execution at the point of sale, rotation drops and the channel takes you off the shelf.
No data to decide with
Without sell-out visibility by SKU and channel, every portfolio decision is a bet.
Our goal
We're the one-stop solution that allows local products to reach the market, enabling producers to achieve exponential growth.
One point of contact, one contract, one invoice: every channel.
We are the highway for exponential growth.
The first integrated sales and logistic service that enables producers to grow exponentially in multiple sales channels.
Partner with us
Our model
We're not your provider. We're your partner and in-house distributor.
We build an open book business model and work inside your operation as your exponential growth enabler.
Open book model
Direct operational costs are open and transparently charged to producers. You see exactly where every dollar goes.
A 6% to 14% toll
For the logistics-only service we charge between 6% and 14% on sales, depending on the channel and the logistics services provided. No onboarding fees, no listing fees, no surprises.
Full commercial representation
We build a pricing roadmap together with you, designed to guarantee the product's success in every channel.
We work in-house
We operate as an extension of your commercial and logistics team, not as one more middleman in the chain.
How does our highway work?
Four design decisions that set us apart from any traditional distributor.
Vertically integrated
Sales, logistics and trade marketing in one same place for the first time, with a single owner of your growth.
New and high-growth channels
Convenience, fast delivery, hard discount and dark stores, without missing traditional channels.
Cold chain only
Exclusively frozen or refrigerated food. Our entire infrastructure is designed for cold.
Tech enabled and automated
We're building an end-to-end ERP: inventory, orders, costs and sales in real time.
From import to the shelf
We cover the whole chain: import, distribution, commercialization, commercial management and trade marketing at the point of sale. You choose how far you need us.
The full chain
- Import
- Distribution
- Commercialization
- Commercial management
- Trade marketing at POS
Two ways to work with us
End to end
We represent your brand nationwide
We take over the entire commercial operation: we open the channels, negotiate, execute at the point of sale and report back. You produce, we sell.
- Fast delivery apps
- Convenience stores
- Pharmacies
- Modern retail
- Dark stores
- D2C and e-commerce
- Sell-in management by channel
- Trade marketing for every channel
- Invoicing and receivables
- Sales reporting by SKU and channel
Logistics service
Logistics services only
If you already have a commercial team, you use our infrastructure alone: multi-temperature storage, transport and last mile with full cold chain.
- Fulfillment and micro-fulfillment centers
- Frozen and refrigerated cold chain
- Dry cargo and temperature controlled
- 24-hour delivery lead time
- Dedicated logistics coordinator
- Real-time cost calculator
Join the 40+ companies that trust Todos Comemos to distribute their products in Colombia and Mexico.
Take your business to the next level
Start growing today and launch your product onto the market.
Partner with usTechnology
100% visibility of your operation, on a single platform
Our logistics app connects the whole operation into one source of truth: orders, inventory, receivables and sales in real time. It integrates with your ERP and scales with every SKU, channel and country.
Purchase orders
Create, deliver and audit every order with filters by warehouse, store, channel, SKU, city and delivery date.
Inventory control
Real-time stock per distribution center and point of sale, with batch traceability and stock-out alerts.
Receivables management
Invoicing and receivables status with accounting and audit review, connected to your accounting system.
Commercial reporting
Sell-in and sell-out by SKU, channel, store and city, with rotation and coverage so you decide on data.
End-to-end tracking
Every shipment monitored from the warehouse to the shelf, with confirmation at the point of sale.
ERP integration
The platform connects to your ERP or WMS: one source of truth, with no double data entry.
The path
From production facility to shelf in 4 weeks
A clear process with defined owners and timelines from day one.
- 01
Week 1
Assessment
We review your portfolio, cost structure, production capacity and food safety documentation.
- 02
Week 2
Channel plan
Together we define SKUs, channel pricing, trade marketing budget and sell-in targets.
- 03
Weeks 3 and 4
Activation
We onboard your product into priority channels, with cold logistics and point-of-sale execution.
- 04
Month 2 onwards
Scale-up
We expand coverage, optimize the portfolio with sell-out data and open new markets.
Success stories
Be our next success story, like them
From 0 to category leader in the market in 6 months.
A frozen food manufacturer arrived in Colombia with no commercial operation, no cold logistics and no channel presence. Within six months they were leading their category, selling nationwide across multiple channels, with controlled inventory and logistics costs visible day by day.
- 0 → #1
- from zero to category leader
- 6
- months from kickoff
- 7
- active sales channels
Frequently asked questions
Everything you need to know before starting
If your question isn't here, write to us and we'll reply the same business day.
What exactly does Todos Comemos do?
Todos Comemos is the commercial and operating partner for food brands in Colombia and Mexico. More than a distributor: we integrate channel execution, multi-temperature logistics (frozen, chilled and ambient), trade marketing and visibility technology into a single service, so brands can grow without building their own commercial and logistics structure.
How much does it cost to work with Todos Comemos?
It depends on the service you need. For the logistics-only service we charge between 6% and 14% on sales, depending on the distribution channel and the logistics services we provide. For full commercial representation we build a pricing roadmap together with you, designed to guarantee the product's success. In both cases we work under an open book model: direct operational costs are charged openly and transparently, with no onboarding fees, no listing fees and no hidden costs.
What kind of products do you accept?
We run multi-temperature: frozen, chilled and ambient. Our portfolio expertise covers ice cream, frozen foods, refrigerated products, meat and protein, snacks, ready to eat and plant based, with infrastructure designed to hold temperature from your production facility to the point of sale.
Which countries and cities do you operate in?
We operate in Colombia and Mexico with 8 distribution centers. In Colombia: Bogotá, Tocancipá, Medellín, Cali and Barranquilla, with nationwide coverage, cold chain and 24-hour deliveries. In Mexico: Mexico City, Monterrey and Guadalajara.
Which channels will you sell my product in?
We place your product in fast delivery apps, convenience stores, pharmacies, modern retail, dark stores, D2C and e-commerce, and Foody Market, without missing traditional channels. We prioritize channels together based on your portfolio, margins and production capacity.
How do I see what is happening with my product out in the market?
Our logistics app gives you 100% visibility of the operation: purchase orders, real-time inventory per distribution center and point of sale, invoicing and receivables status, tracking of every shipment to the shelf, and sell-in and sell-out reporting by SKU, channel, store and city. The app is included both in the full commercial representation and in the logistics-only service, and it integrates with your ERP or WMS so there is no double data entry.
How long until my product reaches the market?
The standard process takes four weeks: one week of assessment, one week of channel planning and two weeks of activation. From the second month onwards we move into scale-up and new channel openings.
Do I need to give you exclusivity?
No. We work as your in-house distributor, meaning an extension of your team. You keep your current customers and channels while we open and operate the new ones.
What do I need to have ready to start?
A valid food safety registration (INVIMA in Colombia or its equivalent), a technical and nutritional sheet for each SKU, production capacity to sustain demand and a clear cost structure. With that we can run the assessment and project your channels.
Do you buy my inventory or work on consignment?
We define the scheme during the assessment, based on your cash flow and expected rotation. The goal is always the same: your product rotating and an operation that is sustainable for both sides.
Let's talk
Be our next success story
Focus on production, we will focus on your growth.